Leading product design, strategy and user experience efforts for complex feature enhancements and major new design initiatives within the Black Diamond Wealth Management Platform. Continually shaping the direction and vision of product design and design-first thinking, from desktop to mobile devices. Mentoring and voicing on design quality, vision and output while also delivering daily tasks such as wireframes, prototypes and high fidelity mockups. Key Projects: Leading the design and development of the product style guide and component library. Created a responsive product landing page (side project) that quickly captured the interest of executives and our internal marketing group. This has bridged the gap between marketing and the experience design team, improving customer touch points. Redesigned application architecture and navigation, achieving a more simple, intuitive and flexible experience.
Worked on major feature enhancements and new design initiatives for a suite of web based applications. Drove continuous improvement by introducing and implementing new designs, tools and methodologies. Deliverables included product requirements, flows, wireframes, prototyping, documentation and testing. Directed multiple sub-contractors towards their deliverables. Key Projects: UI & UX design and product branding for new Webmail Application which rescued customers from an outdated and broken legacy platform. Redesign of a complex Customer Account Manager System that simplified the experience, integrated new and legacy products and became the first mobile-friendly account manager offered by the company.
Leading all and creative operations for professional band, Toots Lorraine and The Traffic. Established a growing brand recognition throughout the state of Florida with creative, promotional advertising through print, web and new media. Launch of professional debut album materials increased public interest and revenue through escalating sales and performance dates.
Exploratory concept art and design for game titles. Discovered design alternatives for user interface art, fonts, iconography and additional stylings. Offered successful branding variations for titles' along with character designs, game illustrations and various 2D art. Supplied marketing team with creative solutions for past and present shipped titles. Key projects: Creative UI work on top grossing game title: "Game of War: Fire Age". Designed large variety of ads for “Race Or Die 2” launch campaign that helped to claim #5 “Top Free” within iTunes App Store. Deliverables included full screen illustrations, a large assortment of banner ads, animations and web site "skin" design for a leading game review company.
Breathed new life into the PowerPoint and Keynote presentation experience through new and fresh template designs across multiple business units under Adecco Group. Created custom, client specific presentations and PowerPoint animations for specific sales opportunities, proving a key element in winning bids. Developed new proposal designs, graphics and templates for multiple re-branded business units. Delivered creative solutions to specific sales requests through custom proposal layouts while upholding brand integrity. Key project: Redesigned Adecco, Modis, Accounting Principals and Parker+Lynch brands’ Word & PowerPoint presentations, boosting quality of sales support material.
Advertising within Yellow Pages industry with specific focus to subsidiary US-Yellow and 501 (C) (3) non-profit organization, From Us With Love (FUWL). Innovated promotional ad slicks, custom editorial layouts, book cover designs and client requested ads. Worked on web graphics, icons, page layouts and user interface designs for company main site and additional intranet sites. Key project: Managed and created a series of invoices from sample to production and increased company's legitimacy, ensuring timelier payments of services rendered.
Expert in drawing, rendering and visual development in traditional and digital mediums. Instinctive precision of layout, composition and latest design trends. Specialized in character and figurative illustration.
My journey as a creative professional has been very exciting and has rounded my skill set in ways I never would have imagined. I am an artist at my core and my fundamental artistic experiences bleed into everything I do. My ‘creative eye’ was fully realized in and through graphic design opportunities at multiple advertising & marketing firms. Designing for web and mobile technology are the final pieces of the puzzle that give me the ability to completely visualize a client's entire existence.
I continue to develop my understanding of today's popular mechanics and trends. It is imperative to be relevant and escape mediocrity. It is also important to be truthful to one's self. I am an artist and I love to create; the medium of which, is up to my client.